Plus, how GIF marketing expanded one show's reach. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
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Digital
 
June 8, 2020
By Sara Jerde
 
 
Microsoft Study Argues That Language AI Researchers Must Do Better at Addressing Racism
 

Good morning,

In case it was unclear, biased language exists on the internet. And the bots are finding it, according to a Microsoft study. As my colleague, Patrick Kulp, wrote: researchers found that a tool powered by nearly one trillion words from the internet was more likely to mention Black people in negative sentiments than other racial groups.

In other news, here's context about how journalists are reacting to what is and isn't given a platform right nowa look at how John Krasinski's Some Good News show grew due to its GIF use and Facebook will start labeling state-controlled media outlets.

Please consider supporting our journalism with an Adweek Pro Subscription and gain full access to all of Adweek's essential coverage and resources.

 
 
 
 
 
 
How John Krasinski's Some Good News Turned GIFs Into a Marketing Tool
 

YouTube hit is approaching 315 million views—on Giphy and Tenor.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Why Journalists Are Walking Out of Newsrooms in Protest
 

Lack of diversity has contributed to serious problems in covering racial justice.

 
 
 
 
 
Facebook Will Start Labeling State-Controlled Media Outlets
 

Social network will also block ads from these publishers in the U.S.

 
 
 
 
 
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HBO Campaign Offers Mental Health Resources for Black and Queer People
 

Month of social media talks touch on themes in Michaela Coel’s new show.

 
 
 
 
 
 
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