AI, Machine Learning and Predictive Analytics Best Practice Guide AI, machine learning and predictive analytics are becoming increasingly embedded in the marketing practice, and the opportunities they present continue to multiply. Therefore, it is imperative that marketers understand how to leverage these technologies to derive value from their data, and gain a competitive edge. |
Digital Shift Q4, 2020: Chapter 2 – Amazon revenues and innovation One of the key beneficiaries of the growth in ecommerce is Amazon. The internet giant is continuing to grow at a remarkable rate. Now a quarter-trillion dollar business that is still growing 20% year-on-year, Digital Shift examines exactly how Amazon makes its billions. |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising To help marketers keep on top of what the unfolding coronavirus pandemic means for them, their jobs and their industry, we’re collecting together the most valuable and impactful statistics in this roundup, updated on a weekly basis. This week, we look at stats on shopping centre footfall, UK retail sales, Netflix's declining subscriber growth and more. |
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