As tech giants rush to release new AI tech, the White House met with top leaders about how to responsibly develop large language models. Additional coverage: - Amazon, Walmart and Instacart are all upping the commerce game in their own way — with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics.
- As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies' approaches in this burgeoning space. More in this Digiday+ Media Buying Briefing.
- As the trend of the so-called unhinged social media manager continues, experts weigh in on its value as a marketing strategy.
- GroupM's inclusion list decides which domains are sold within their programmatic business in the U.K. with the goal being to reduce MFAs, carbon emissions and improve CPMs and campaign performance.
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| Top Stories |  | | Ivy Liu |
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| | | | | As tech giants rush to release new tech, the White House met with top leaders about how to responsibly develop large language models. | | |
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howdy! | | | | | Amazon, Walmart and Instacart are all upping the commerce game in their own way – with some seeing results returning to pre-pandemic levels and others experiencing major growth in performance metrics. | | |
| | | | | In response to growing chatter about media wastage, ad tech players and agencies are collaborating on solutions to identify and reduce media waste for the overall importance of the digital ecosystem, paving the way for a more transparent and effective industry. | | |
| Advertisement |  | | |
howdy! | | | | | As IPG rolls out its retail media strategy, Digiday took a look at the other holding companies’ approaches in this burgeoning space. | | |
| | | | | New research from Digiday and MNTN shows that marketers are using automation tools for various CTV campaign optimization tasks, including selecting network inventory, managing bids, adjusting frequency, audience targeting, updating ad creative and compiling campaign performance data. | | |
howdy! | | | | | As the trend of the so-called unhinged social media manager continues, experts weigh in on its value as a marketing strategy. | | |
| Advertisement |  | | |
| | | | | Cross-channel targeting gives marketers and advertisers a more accurate picture of the consumer’s journey across CTV, mobile and web channels. | | |
howdy! | | | | | GroupM’s inclusion list decides which domains are sold within their programmatic business in the U.K. with the goal being to reduce MFAs, carbon emissions and improve CPMs and campaign performance. | | |
howdy! | | | | | While agencies say the hype of NFTs as expensive digital art and collectibles is behind us, the technology is evolving into rewards and loyalty programs in industries like music and gaming. | | |
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