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Practical Ecommerce

July 3, 2024

Google search home page

Tracking AI Overviews: Queries, Citations

Optimizing for organic search now requires knowing which queries trigger AI Overviews and the URLs those summaries reference. Neither metric — queries or citations — is easily identified because Overviews appear only for logged-in users, and Search Console does not include separate Overviews reporting.

We have only third-party sources. Here are three tools for AI Overviews tracking and analysis.

ZipTie

ZipTie is a standalone AI Overviews tracker that monitors users’ important queries weekly and sends alerts when opportunities are missed.

To start, import your queries — I used Search Console‘s list. ZipTie will then generate a report containing:

Click any query in the report to see which URLs are included in the AI Overview and where they rank organically.

Read article >

New Ecommerce Tools: July 2, 2024

This week's rundown includes new tools for shoppable media, AI assistants, personalization, returns forecasting, installment payments, shipping platforms, and marketplaces.
Read article >

10 New Ecommerce Books for Summer 2024

This installment of our quarterly rundown includes fresh takes on economics and finance, AI, startups, marketing strategy, Amazon, and more. Read article >

From the Archive: February 2020

Coronavirus Disrupting the Global Economy, Including Ecommerce

When the coronavirus outbreak emerged in Wuhan, Hubei Province, Chinese authorities asserted that it was localized, albeit in an area with a large population and many manufacturing plants. Then the virus spread to other areas of China. Read article >

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