Google and Microsoft are racing to be the first to launch generative AI chat in search, with release announcements coming within days of one another. However, the problems are already beginning to show. What are they, and how could they be addressed?
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends.
Join us on 27th April at King's Place, London to listen to keynote speeches from CMOs and Heads of Digital, meet your peers at our roundtable sessions or get inspired by our masterclasses. Tickets: £299
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.
Listening to consumers is more important than marketing to them. And with a looming global recession after several years of economic disruption, this has never been more pertinent. That’s why we surveyed over 10,000 global consumers on everything from what channels they like to purchase from, why they’ve left a favoured brand and how their spending habits will change due to the rising cost of living.
Tune in to hear Tim Glomb, VP Global Content at Marigold, discuss findings from the 2023 Digital Consumer Trends Index with Econsultancy Research Director Jim Clark.
