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| Public relations has historically been a relationship-based business. The relationship between a PR practitioner and a journalist or media outlet was special and sacrosanct. This relationship, along with a great story idea, is what used to drive earned media performance. |
| Yet, as newsrooms contract, more and more journalists are becoming freelancers and free agents. And stories are less driven by great narrative or through media relationships and more often driven by search with reporters being compensated on clicks, likes and shares alongside affiliate marketing partnerships. |
Ragan’s FREE webinar, in partnership with PRophet, AI, Predictive Text, and Other Emergin Technology Trends in PR, will discuss the new technologies that promise to help PR practitioners demonstrate performance using real-time data instead of relying on gut instinct, relationships or a “great story idea.” |
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In just one hour, you will learn how to: - How the use of AI (augmented intelligence), namely machine learning, natural language processing and neutral networks can help PR people pitch media with greater accuracy and success
- How predictive text will help PR people write pitches and present story ideas that will resonate and be more relevant to target audiences, resulting in improved media interest and placement
- How “narrative monitoring” and contextual analysis are helping to battle misinformation, disinformation and deep fakes
- The ethics challenges associated with this new wave of enabling technologies and what we all need to watch out for
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| Join us Thursday, September 15 from 1–2 p.m. Eastern time for this can’t-miss virtual event. Can’t make it to the webinar? Register for free and receive a recording of the entire event. |
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Sign up for a PRophet monthly subscription and get a $100 Amazon gift card, or sign up for an annual subscription and get 10% off and a $200 Amazon gift card.* For further details, contact Ian Brand at sales@prprophet.ai. |
| *Attendee must sign up for a monthly or annual subscription by September 30, 2022. Gift card will be delivered after 3 months of service. |
