At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Stratton was speaking at the Festival of Marketing 2023 about why Sky set out to implement an intensive training programme for marketing excellence, how they succeeded in getting the entire marketing function on board, and how they measured success.
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
