The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever. Additional coverage: - Here's what we can tell you about Cannes Lions 2025 so far.
- PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers.
- At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs.
- MediaSense's managing partner and industry fixer is one of the digital media world's best kept secrets as he guides clients to their agency selections.
- Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand growth.”
- With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
- From sister site, Modern Retail: The death of the checkout counter is leading brands to rethink their store layouts.
- Our most-read story this week: WPP’s not only losing Mark Read, it’s about to lose another client to Publicis: Mars.
Jetting off to the Cannes Lions International Festival of Creativity next week, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | The job market has never been easy to navigate. But between tightened marketing budgets, agency consolidation and economic headwinds, the job market is as convoluted as ever. | | |
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howdy! | | | | | Here’s what we can tell you about Cannes Lions 2025 so far. | | |
| Advertisement |  | | |
| | | | | According to a new Digiday and Optable survey, 77% of publishers describe investment in data collaborations as “important” to their overall monetization strategies, with 5% describing it as “mission critical.” | | |
howdy! | | | | | PayPal, which has offered advertising since October 2024, is going live with a new tool for onsite and offsite advertisers. | | |
| | | | | The brands that use interactive features are the ones that will truly engage consumers and stand out in a crowded space. See how some advertisers are using interactive video. | | |
howdy! | | | | | At Digiday’s inaugural virtual industry town hall, participants mull the virtues and risks posed by leading DSPs. | | |
| Advertisement |  | | |
| | | | | Publishers are rapidly embracing AI, but not to replace journalists — to empower them. Ninety-seven percent of publishers plan to increase AI investment in 2025, with three-quarters focusing budgets on editorial tasks. | | |
howdy! | | | | | MediaSense’s managing partner and industry fixer is one of the digital media world’s best kept secrets as he guides clients to their agency selections. | | |
howdy! | | | | | Several Omnicom executives who spoke with Digiday talked of “the power of live content, conversation, and commerce to drive brand growth.” | | |
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