Good morning Marketer, how can AI bolster your video marketing efforts?
In Deloitte’s “State of AI in the Enterprise” survey report released earlier this week, one theme broke out amongst the rest: AI + video marketing = revenue.
“One creative use of AI is its application to video marketing. That use has delivered revenue gains for Duvora, a technology provider that specializes in digital marketing for luxury real estate,” writes editor Rodric Bradford.
Citing Duvora’s move to introduce a new AI-driven video platform for home tours as an example, Bradford offers tips on how video marketing and AI can work together in the time of COVID-19. He recommends the following best practices for using AI to power your video marketing:
- Vary the videos. Whether you are showcasing a beach house in Boynton Beach, a penthouse on Park Avenue, create distinct options in your video content to help AI learn through contrasting outcomes.
- Review the repeat visitor. Repeat visitors often behave differently the second time around. Use AI to study the differences and generate revenue by personalized follow-up and outreach.
- Forget the photos. Want to make the transition to AI-backed video marketing? Then do so. 100 percent. Eliminate all marketing photos as they can give a 20th century feel to a 21st century marketing experience.
There’s more below, including news on Instagram’s new Shop makeover.
Taylor Peterson,
Deputy Editor
