The Scoop: JCPenney newsjacks Bezos wedding to revamp brand

Plus: Olipop’s PR kits for customers sold out in two minutes; Law360 journos must now use an AI tool for bias detection.

3 questions with…

We asked Arielle Patrick, CCO of Ariel Investments, a few questions in preparation for the upcoming Leadership Summit & Retreat on Sept. 17-19 in California.

  Member Content

3 tools for crafting meaningful storytelling

How to create stories that resonate with your audience.

4 tools to leverage AI overviews for better visibility

AIO is a wakeup call for PR pros.

The Scoop: Delta tries to make it right after nearly 1,000 flights canceled

Plus: Can you spot the AI videos; major food distributor gives repetitious statements on hack.

5 psychology tricks to boost your content engagement

Writing tips that play on the mind.

Tactics to end imposter syndrome in PR

Exude confidence, even when you don't feel it.

When ICE arrives: A strategic communications playbook 

A brief overview of what to expect and how to prepare for the moment ICE turns its gaze upon your employees.

The Scoop: McDonald’s reassures DEI policies still central to organization amid nationwide boycott

Plus: Duolingo recruits talent with dating ad-like social post; A viral TikTok highlights the power of media messaging after remaking 2008 ad.

  Member Content

Three areas where AI can improve media outreach

Optimizing workflows while staying human-led.

5 steps for a values-driven response framework

A lesson in communicating your beliefs amid crisis from Perkins Coie.