Airbnb and Google pause messaging; How to change social media strategy for COVID-19; How video boost internal engagement; and more

DAILY SCOOP

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’ crisis communications are PR agency’s top sought-after skill, and more.

COVID-19

How social media strategies should adapt to COVID-19

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.

THE WORKPLACE

Reader challenge: Show us your home office

Communicators, what does your work-from-home set up look like? We want to see!

EMPLOYEE ENGAGEMENT

How video bolsters your internal communications

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.

COVID-19

Why businesses should focus on community during (and after) COVID-19

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

DAILY SCOOP

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.

COVID-19

An inside look at AARP’s rapid response team

The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.

COVID-19

How to adapt your crisis response for COVID-19 and beyond

Though this crisis might feel different, traditional crisis communications best practices, like the TACOS method, are how communicators can best serve their communities.

PR DAILY AWARDS

Don’t miss tonight’s late entry deadline

Submit your work to PR Daily’s Corporate Social Responsibility Awards by this Friday, March 27.

CRISIS COMMUNICATIONS

Ragan launches The Crisis Leadership Board

This peer-to-peer membership group is designed for those charged with responding to a critical event that impacts their employees, customers and brand reputation.

DAILY SCOOP

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

Also: How CFOs are reacting to the pandemic, Vodafone Italy focuses on connectivity, NBC shelves outbreak episode, Universal Studios extends closures, and more.

COVID-19

Are we over-communicating COVID-19?

Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.

LEADERSHIP COMMUNICATIONS

How sincerity is better than a generic response during a global crisis

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. Consider these takeaways.