Airbnb has a new custom typeface, Cereal. The company needed a font that would not only make its visual identity more cohesive across all of its various platforms and scale easily (read: be legible on low-res phones as well as massive billboards) but could also function as a global typeface. Enter: Cereal. "Our work is...
Not coming through? Click here to view in browser
May 15, 2018
Brand Marketing Daily
The top trends and topics for marketers
Airbnb Designed Its Own ‘Playful’ Font to Unify Its Look Across All Platforms
Powerful and Touching, This Ad Captures the Heartbreak of Being Apart From a Sick Child
Promoted Content by Viacom
Understand the New Generation of Audiences
Long-Form Brand Films Embrace the Art of Dance to Connect With Consumers
Spotify Pushes Its Free Tier With Fake Movie Trailers and Witty Outdoor Ads
Brooklyn Decker and Andy Roddick Are Advertising’s Newest Charmingly Adorable Couple
Yuengling’s Eagle Logo Inspires Its New Campaign Encouraging Beer Drinkers to ‘Spread Your Wings’
This Homeware Brand’s New Short Is a Truly Strange Tale of Cyborgs and Plastic Home Fittings
DraftKings and FanDuel Prepare to Cash In on the Supreme Court’s Ruling on Sports Gambling
Uber Promises to Do Better in a New Brand Campaign Featuring the Company’s CEO
Featured Jobs
Shine
New York, New York
 
Palisades MediaGroup
New York, New York
 
Bisk
Tampa, Florida
 
Cox Media Group
New York City, New York
 
Vans - A Division of VF Outdoor, LLC
Costa Mesa, California
 
You’re subscribed to Adweek’s Brand Marketing Daily newsletter as newsletter@newslettercollector.com
© 2017 Adweek, LLC  •  825 8th Avenue  •  29th Floor  •  New York, NY 10019
Unsubscribe  •  Update Preferences  •  Terms of Service  •  Privacy Policy
AdChoices Learn more about AdChoices for LiveIntent