Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that's built up steam over the last two years. Additional coverage: Other things to know about | |
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Top Stories | | Ivy Liu |
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| | Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years. | |
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howdy! | | Agencies discussed diversity strategies in the face of clients starting to pull back on their initiatives. | |
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| | Join this webinar on October 22 at 1 p.m. ET to learn how AI work management and productivity tools connect departments, streamline workflows and increase sales. | |
howdy! | | Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI. | |
| | Marketers are preparing for sales surges, adopting multiple identifiers and focusing on a balanced approach for powerful data-driven advertising throughout the holidays. | |
howdy! | | Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations. | |
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| | While contextual advertising is rising in popularity, it is often limited in scale and constrained to more obvious placements. | |
howdy! | | Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. This installment of the research series looks at an editorially-selected group of the top professional-focused publications in the U.S. | |
howdy! | | Media agency execs asserted the need for brand and performance to remain equally important, while discussing AI, measurement, retail media networks and the creator economy. | |
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