Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.

TODAY’S HEADLINES – 05.06.2020  
 
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DAILY SCOOP

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.


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COVID-19

How to quickly pivot communication priorities—without losing your way

Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.


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INFOGRAPHICS

Infographic: 12 terrific ideas for TikTok challenges

The short video platform has been picking up steam in the U.S. Here are some ideas for content that you and your organization could use to get started.



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TAKE OUR SURVEY

How COVID-19 is affecting the future of the PR pro

We want to know how the current crisis is changing how PR pros see the future of their profession. Share your thoughts in our survey and get a copy of our final report.


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RAGAN AWARDS

Don’t miss next Friday’s Top Women in HR Awards entry deadline

Ragan will recognize the world’s most inspirational female HR professionals. Self-nominations—as well as nominations on behalf of your clients or colleagues—are accepted.


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RESEARCH SNAPSHOT

A hierarchy of messaging: What comes out on top?

In a report, in-person connections are the best option delivering senstive news. Email is the least sensitive.


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PR INDUSTRY

How to perfect your pitch for any media environment

This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.



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DAILY SCOOP

Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more.


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CRISIS COMMUNICATIONS

How communicators can infuse empathy into layoff or furlough announcements

You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.


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MEASUREMENT

How PR pros can use data to secure–and keep–your place at the table

Download a free webinar to learn which metrics matter right now, how to secure executive buy-in, and tips to showcase your results.


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INFOGRAPHICS

Infographic: A cheat sheet for social media image size in 2020

The size image that will perform the best depends on the platform—and in some cases the specific use of the image on that platform. Here’s a list of the best options.



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PR DAILY AWARDS

Deadline Friday: Media Relations Awards

The entry deadline is this Friday, May 8, at 11:59 p.m. Central time. This is your chance to earn recognition for your top-notch media relations work!


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COVID-19

6 ways to ensure your message on COVID-19 is relevant

Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.


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COVID-19

How COVID-19 is the ultimate test of ‘purpose’

Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.


Social Media & Digital Communications Virtual Conference

Get inspired with new practices for effectively using digital tools and social media platforms to better communicate with internal and external audiences.

Register now for this can’t miss virtual event to get strategies that are critical to your internal and external PR efforts.

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