Airlines and others respond to COVID-19; Writing tips; How to get your content to break through; and more

MORNING SCOOP

Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more.

WRITING & EDITING

6 steps to streamline your writing process

Define your objective, craft a rough outline, and let the words flow.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

SOCIAL MEDIA

How the CIA hit its storytelling stride on Twitter

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’

CONTENT MARKETING

Content lagging? Try these promotion tactics

Review and revise your media list, identify your niche, and don’t be averse to starting over from scratch.

SOCIAL MEDIA

How MTV covers live events—and engages its followers

You don’t need fancy equipment or a red-carpet extravaganza to capture compelling content. Just make a plan, trust and empower your team—and bring an iPhone.

EMPLOYEE ENGAGEMENT

20 questions to ask employees in 2020

Follow this guidance to craft smarter surveys and help your organization improve engagement, retention and morale.

INFOGRAPHICS

Infographic: 7 proven ways to improve your writing

Are you looking to increase your output as a content creator? Here are some tips to help you build your writing chops and avoid missing those looming deadlines.

PR DAILY AWARDS

Did you draw attention to underrecognized causes or initiatives?

Enter PR Daily’s Nonprofit PR Awards to earn recognition for your dedicated campaigns and content. The deadline for entries is April 24.

WRITING & EDITING

3 ways to inspire writers

Facing a tight deadline, but can’t get inspired to compose inspiring copy? Here’s a cure for this common professional malady.

WRITING & EDITING

Why ‘they’ should prevail as a nonbinary-gender pronoun

As more and more individuals express sexual identities that are ‘neither entirely male nor entirely female,’ a simple solution arises: Use third-person plural, even for singular antecedents.

A DAY IN THE LIFE

How Pfizer’s Ellen Gerstein navigates the workday

This industry leader stays on top of her priorities with a 5 a.m. wakeup time, two or three cups of coffee and tools like RivalIQ.

PR DAILY AWARDS

Don’t miss next week’s Corporate Social Responsibility Awards entry deadline

PR Daily’s CSR Awards program will showcase the most influential campaigns and people. The deadline for entries is next Friday, March 20.

THE WORKPLACE

Why and how we must embrace the malleability of culture

Just as company values and unwritten ‘rules’ are never one-size-fits-all affairs, nor are they cast in stone. Organizations adapt to change, and employees must, too. Beware the unyielding.