DAILY SCOOP

Alaska Airlines bans state senator for refusing to wear a mask, over 1/4 of American workers oppose vaccines, and Basecamp’s CEO takes heat over culture shake-up

Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.

LEADING NOW

The value of the communications role: ‘We can either stoke a fire—or put it out’

Kaiser Permanente’s senior comms leader offers prescription for success.

VISUAL & VIDEO COMMUNICATIONS

Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign

The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.

PR INDUSTRY

PRSA’s Voices4Everyone offers resources on disinformation, DE&I, civility and more

The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.

RAGAN AWARDS

Do you work with a top woman in wellness or HR—or are you one?

Ragan’s Top Women in Wellness and HR Awards will honor the female leaders in employee well-being and Human Resources. Nominate yourself—or your clients or colleagues—by Friday, May 14.

DAILY SCOOP

Apple launches long-anticipated user privacy tool, the financial cost of racial inequality for film and TV, and HBO knocked for inaccurate subscriber numbers

Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.

THE BUSINESS MIND

How to read and communicate about an income statement

These essential snapshots of an organizations’ financial health (sometimes called profit and loss or P&L statements) are handy tools for communicators—if they know how to decipher them.

SOCIAL MEDIA

50 quick keys to social media success

Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.

WINNING CAMPAIGNS

Auto repair company donates $100k in free car repairs, earns 187 million impressions

RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards.

DAILY SCOOP

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

Also: Tesla issues a public apology in China, California theme parks require proof of vaccination, W.W. Norton pulls book promotion amid sexual harassment claims against author, and more.

PR INDUSTRY

How to prepare for the future of hybrid events

As in-person gatherings become possible once more, how can comms pros incorporate the lessons of the past 12 months and more of digital transformation?

EMPLOYEE ENGAGEMENT

How to pursue true, genuine employee engagement

Workers want to know they’re respected, valued and appreciated — not a generic ‘thanks!’ or a meaningless work anniversary reminder.

WINNING CAMPAIGNS

Museum’s press preview around African American experience in WWI boosts awareness and attendees

The National Museum of African American History’s campaign received media coverage, leading to large crowds. This won the Corporate Communications Campaign category of Ragan’s PR Daily Awards.

STORYTELLING

How marketing tied to environmental activism results in ‘greenwashing’

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day.