The question came at the end of a workshop from a senior pastor of a large New England congregation. "If average Sunday attendance means less than what it once did, then what do we measure now?"
From the participants' responses, it was clear that the question was on the minds of many of the clergy attendees. Despite several suggestions, no single answer satisfied the room. Behind the question are both a phenomenon and a mentality that need to be explored a bit before we might venture an answer.
First, the phenomenon. As David Odom noted for Faith & Leadership in 2014 ("RIP, average attendance"), at one time, the church relied on average Sunday attendance (ASA) as a primary measure of congregational life, vitality and health. Church consultants used ASA as a metric reflecting congregational complexity, which in turn suggested certain organizational structures and best practices.
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