"We haven't found a way to reach age-appropriate consumers on Snapchat." Alcohol brands are hesitant to advertise on Snapchat because they're concerned about the platform's ability to verify that ads are only served to people 21 and older.
As the number of self-checkouts at convenience stores and supermarkets climbs, Hershey is increasingly missing out on unplanned candy purchases at cash registers. That's why the candy maker is attempting to re-create these purchases online.
"There's no money in news feed video." The Onion's Mike McAvoy compares Facebook video and YouTube on the latest episode of the Digiday Podcast.
Amazon's private-label brands brought in $2.5 billion in sales for the company in 2016. Subscribe to Digiday+ to learn more about Amazon's private-label business.
From Glossy: Luxury accessories have become a bigger draw for millennials than high-end clothing.
Anticipating your customer needs at any time. Swooping in with the right message in the right environment. The marketer's dream is finally being realized in a new wave of intelligent customer interactions. Get the guide. Sponsored by IBM.
For agencies and brands, understanding and synthesizing data is of paramount importance. Hear from brands like Boxed, Bud Light, Equinox and much more about their data strategies at the Digiday Hot Topic: Data-Driven Marketing on Sept. 7 in New York City.
