| On April 7, 2021, you'll discover new and smart opportunities at the Ragan and PR Daily Media Relations & Measurement Virtual Conference. Our speakers will lead by example, showing you how they have overcome crisis challenges, pitched stories that reporters crave, successfully delivered to target audiences through analytics and insights, enhanced media relations efforts through the PESO model and brand journalism and proven the ROI of their efforts. |
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| Early Bird Rates End Tomorrow, March 24 |
| Speakers for the event include: |
 | Yolande Morris
Director, Multimedia Content and Colleague Engagement
Pfizer |
 | Johna Burke
Global Managing Director
AMEC |
 | Sabrina Browne
Account Director
Burson Cohn & Wolfe |
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 | Johnny Smith Jr.
Vice President of Marketing Services
Encompass Health |
 | Katie Delahaye Paine
Founder and CEO
Paine Publishing |
 | Trovon C. Williams
Senior Vice President of Marketing and Communications
NAACP |
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 | Kari Wethington
Senior Director of External Communications
E.W. Scripps Co. |
 | Jake Mazanke
Senior Manager of Corporate Communications
Teladoc Health |
 | Howard Mortman
Communications Director
C-SPAN |
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 | Douglas Healy
Senior Director, Consumer Insights
Gatorade at PepsiCo |
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| View all the Speakers |
| Agenda Includes: |
- What’s Now and Next for Media Relations: How Communicators Can Take Up the Charge in 2021 and Beyond
- Regaining Trust and Transparency: Communicators’ Role in Media Literacy and the Fight Against Misinformation
- PR Measurement Strategies and Tools that Build and Maintain Trust
- Barcelona 3.0: Saying 'No' to AVEs and 'Yes' to S.M.A.R.T. Measurement Strategies
- Responding to Crises: How Communicators Can Prepare and Activate in Ways that Strengthen Reputation
- PESO in 2021: Creating Media Relations and PR Wins Across Content Efforts
- How to Growth Hack Your PR Efforts: Ways to Boost Media Coverage, Gain Buzz and Prove ROI
- Transparency and the 'Mixternal' Communications Landscape: How to Authentically Amplify Executive and Employee Voices
- Standing Out in an Insane News Cycle: Tips from Hilton’s Content Lead on Human-Driven, Purpose-Led Storytelling and Content Creation
- You'll walk away from this virtual conference filled with savvy insights from PR and communications pros adapting to the changing media landscape in ways that will establish you as a trusted expert in your organization—and bolster your brand for the future.
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| View the Full Agenda |
| You'll walk away from this virtual conference filled with savvy insights from PR and communications pros adapting to the changing media landscape in ways that will establish you as a trusted expert in your organization—and bolster your brand for the future. |
| If you have any questions or would like to register by phone, contact Shallonb@ragan.com; 800-878-5331. |
| Sponsored by: |
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| Are you interested in sponsoring? Contact Hannahl@ragan.com for available opportunities. |
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