New Articles

The Four Dimensions of Tone of Voice

A website’s tone of voice communicates how an organization feels about its message. The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm.

The Impact of Interaction Design on Brand Perception

Your interaction-design decisions have measurable effects on your users’ emotions and how they perceive your brand.

New Video

Don Norman on the Design of Everyday Things (2 min video)

UX Conference

• Melbourne, Australia: August 1–5
• Seattle: August 15–19
• New York City: September 10–16
• Atlanta:October 3–7
• London: November 5–11

Full event program describing all full-day UX training courses.

Online Seminars

• How to Change Your Corporate Culture to be User First, August 10 NEW
• Informal Sketching Techniques: Concept Drawing to Understand Complex UX Challenges and Align Your Team, August 24

Journey Mapping

Please participate in a short survey about your experience with journey mapping, if you have used this method.