Good morning, Marketer, and let’s go U.S. women!
The U.S. women’s national soccer team has embarked on its campaign to win an extraordinary third consecutive World Cup trophy. That’s never been done in the men’s sport, although Pelé’s Brazil did win three out of four.
What does all this have to do with marketing? Sponsorship. A new report from SportsUnited, the entertainment and sports intelligence platform, reveals that Alex Morgan enters the tournament with 21 brand endorsements, making her the most endorsed women’s soccer player ever. That’s nearly twice the number of the next two players on the list, Swiss player Alisha Lehmann and Spaniard Alexia Putellas. Lehmann wins the social media engagement game easily; in fact only the likes of Stephen Curry and Lebron James are ahead of her.
As brand ambassadors and social media influencers, athletes are in high demand. Morgan and Curry might be out of the reach of many businesses, but look out for young, emerging athletes -— especially the many that are going viral on TikTok.
Kim Davis,
Editorial Director
