| Like, Love, Yum. Papa John's CMO On Facebook "Start Order" Play
Earlier this week, Papa Johnâs became the first national pizza restaurant chain to enable seamless pizza ordering via Facebook's new "Start Order" button. But that's just the beginning of the strategy, CMO Brandon Rhoten told PYMNTS. Rhoten told us why this move was a âno-brainerâ and teased a bit about âwhatâs next.â Details. Read More... |
| The Secrets To Subscription Success
Everyone loves a free trial, but how often do they actually turn into profitable subscriptions? Not very, according to our Subscription Commerce Conversion Index, created in collaboration with Recurly. Karen Webster and Recurly CEO and Co-Founder Dan Burkhart discuss the booming subscription-based business model and how companies make (or break) their own success by generating either sales or friction in the digital shopping experience.
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| Amazon Sizzles, iPhone 8 Forecasts Fizzle And The Merger That Fizzled Before It Started
This week in the Sizzle/Fizzle rundown, Amazon leads the sizzling path with another record breaking Prime Day. Apple, on the other hand, has managed to set off major worries that software trouble will make the 10th anniversary iPhone 8 a fizzle. And, for those hoping they would get to see less fantasy sports betting advertised during football next year? Well some tough news about that â looks like the FanDuel/DraftKings deal is a definite fizzle after all. Read More... |
| | Innovation | | UpKeep Helps Facilities Maintenance Go Digital
While most people might not think of maintenance workers as desperately in need of a digital upgrade, the facilities managers of the world would likely beg to differ. UpKeepâs software platform turns a once paper-dominated, inefficiency-laden process for assigning and tracking work into a digital hub that streamlines that workflow. Karen Webster talked to CEO and Founder Ryan Chan about why two of the biggest names in venture capital kicked in some cash, how two of the biggest names in hospitality are using it â and its potential application in the gig economy. Read More... |
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