Aligning sales and marketing communications to drive new offerings

Management

Aligning sales and marketing communications to drive new business offerings

Kimberly Zhang

Service line revamps are needed in an unstable economy, but can do more harm than good if your sales and marketing don’t sync up to promote the change

How Honda used Twitch to drive its audience to the Metaverse

Benjamin Broomfield

Each of the episodes added value to Honda’s metaverse launch. The Honda DreamLab (evolving from Honda’s Head2Head Twitch gaming channel that launched in 2019), has continued to help Honda connect with gamers and other younger audience members. Accordingly, the Hondaverse would not have seen the improvements in familiarity, favorability, and consideration without its Twitch channel. Read more

Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

Benjamin Broomfield

"People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more

Leadership

Five skills a CMO needs to demonstrate to become CEO

Greg Creed

Know your business and the economics that drive your business as well as anyone in the finance department. This is not about accounting per se, but about demonstrating that you know how to make money. They will never give you the key to the CEO office if you cannot demonstrate this capability. Read more

Brand experience

Building a bulletproof marketing collaboration strategy

Ann Smarty

Lucy

Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more

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ClickZ Daily: September 14, 2022

Management

Aligning sales and marketing communications to drive new business offerings

Case Study

How Honda used Twitch to drive its audience to the Metaverse

Case Study

Alexa, show me Tripadvisor's voice-activated marketing strategy

Leadership

Five skills a CMO needs to demonstrate to become CEO

Brand experience

Building a bulletproof marketing collaboration strategy

Featured Tech Talk

Lucy

Featured Reports