MarTech's all-new Tenth Edition of "B2B Marketing Automation Platforms: A Marketer's Guide" takes a fresh look at the ever-evolving marketing automation marketplace, what to expect in 2022 and what it will take to implement a new solution or update your existing platform.
Included in this 51-page report are profiles of 12 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.
Topics covered include:
- Trends driving the adoption of marketing automation platforms
- Does your company need a marketing automation platform?
- Capabilities
- What you should look for
- Cost of implementation