MarTech Today

B2B Marketing Automation Platforms

MarTech's all-new Tenth Edition of "B2B Marketing Automation Platforms: A Marketer's Guide"  takes a fresh look at the ever-evolving marketing automation marketplace, what to expect in 2022 and what it will take to implement a new solution or update your existing platform.


Included in this 51-page report are profiles of 12 leading marketing automation vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.


Topics covered include:

  • Trends driving the adoption of marketing automation platforms
  • Does your company need a marketing automation platform?
  • Capabilities 
  • What you should look for
  • Cost of implementation

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