Good Morning!

Today we spotlight MPM platform Allocadia, a technology that provides real-time insights into marketing investment performance.

See how by using Allocadia’s tools, GE Digital’s marketing organization reported 2.55 times greater return on marketing investment (ROMI) this past year.

Also, new Ascend2 research finds only one in five marketers have a strategy in place for optimizing their martech stack.

Just 19% of respondents to Ascend2’s survey indicated that they’ve implemented a martech stack strategy, while nearly 60% of respondents are currently working on or developing a strategy.

Also ICYMI:

• DigitalChalk, a best-in-class Learning Management Solution, has merged with Selleration, an award-winning Sales Enablement company that features data-driven, immersive and interactive Sales onboarding and development.
• ExpertFile launches first of planned artificial intelligence (AI) features for its Expertise Marketing Platform.
• 88% of marketers prefer omnichannel campaign strategy, according to Merkle’s Q1 report for 2020.
• ScreenCloud, the digital signage SaaS company, announced new capabilities to its platform, which the company has been building in the background since 2017.
• PUMA has announced a global partnership with Emarsys, the omnichannel customer engagement platform, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.
• Leanplum, the leading multi-channel customer engagement platform, announced that it has raised an additional $27 Million as an extension of its Series D growth round