APRIL 17, 2018

Consumers are not one-dimensional, and neither are their credit profiles,” says Peter Oburu of Equifax.

How Messaging Can Help You WIN with Digital Retailing
Want to let auto shoppers to do some of the “paperwork” online - trade-in valuations, applying for credit, etc.- so their time at the dealership is more rewarding? Learn how messaging fits into the process to keep buyers happy, moving forward...possibly even buying more!

Vehicle Market Forecast: Partly Cloudy, Maybe Rain

In a WardsAuto Q&A, Blackbook’s Anil Goyal talks about weakening preowned vehicle values, the prospects of new-car vehicle incentives this year and the possibility of a car-segment comeback.

Buick Hopes Encore Owners Will Buy Up to Envision

“It’s for people moving on up,” says Rick Spina, executive chief engineer for the ’19 Envision CUV.

Predictive Analytics Expands Into Customer Conquesting

“Predictive analysis changes the way cars are sold,” automotiveMastermind co-CEO Marco Schnabl says. “It’s better for everyone, not just the customer.”

Win at Auto Retailing? Become ‘Student of the Game’

Brian Finkelmeyer of vAuto offers three tips on how dealers can become more efficient during changing times.

Killing Business With Faulty Online Pricing? Here’s a Fix

Car dealership price transparency, not price itself, is the top differentiator, because transparency plays a huge role in delivering a superior customer experience.

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