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ARTICLES

Alt Text: Not Always Needed

By Tanner Kohler & Emma Cionca • 8 Minute Read

Write alt text that communicates an image's purpose without repeating page content. Focus on meaning rather than visual description.

What Is User Experience (and What Is It Not)?

By Kate Kaplan • 7 Minute Read

“User experience” describes both users’ relationships with products and a growing professional industry of practitioners aiming to improve those relationships.

VIDEOS

UX Goals vs. OKRs vs. KPIs

By Anna Kaley • 2 Minute Video

Learn what UX Goals, OKRs, and KPIs are and how to use them as a framework to measure the success and progress of UX work.

Cookie Permissions: 5 Common User Types

By Samhita Tankala • 3 Minute Video

Users’ willingness to share data and their interactions with cookie permission box options vary quite drastically, falling into these five common user types: The Denier, The Skeptic, The Tech-Savvy, The Impatient, and The Enthusiast.

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