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ARTICLES

Alt Text: What to Write

By Emma CioncaTanner Kohler • 12 Minute Read

Images are decorative, functional, or informative. Skip alt text for decorative. Describe the action for functional. Convey the message for informative.

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VIDEOS

Upfront vs. Continuous Discovery

By Maria Rosala • 3 Minute Video

Upfront and continuous discovery are two approaches to implementing discovery in product development. Both approaches help teams solve real problems.

UX Metrics Are Like Beans

By Caleb Sponheim • 3 Minute Video

Common UX metrics can be grouped into three types: continuous, discrete, and binary. Continuous metrics occur on a smooth spectrum, like time. Discrete metrics have regular intervals between them, such as satisfaction score. Binary metrics have two possible values, like pass or fail.

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