Facebook’s Campbell Brown, now vp of global news partnerships, has always made waves. In 2018, she told a room full of publishers that she’d be "holding your hands with your dying business like in a hospice.” These days, publishers and other industry leaders told Digiday that she is not, in practice, as threatening as those words might’ve seemed. "Publishers appreciate her bluntness because we're all so used to having ridiculous, happy talk" from platform executives, said The New York Times media columnist Ben Smith. Read more below. Other things to know about | |
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Publishing in the Platform Era | | Campbell Brown did not cut her teeth in Silicon Valley like many of her Facebook counterparts. Her background in journalism is what gives the social platform a stronger hand when working publishers. | |
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howdy! Brands in Culture | | The brand is rolling out seven new spots this weekend including five during the awards ceremony and one set to air throughout the weekend as part of its Oscars campaign. | |
Sponsored by Polar | | New conversations about creative standards in digital advertising are being led not by the IAB, not by the walled gardens, but by brands. | |
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howdy! Brands in Culture | | Companies are being asked, pressured and regulated to take a stand — or at least not stand back — on everything from data privacy to voting rights, diversity to sustainability. That has made responsible spending more important than ever. | |
Sponsored by Mimconnect | | Nearly a year after the killing of George Floyd and social unrest forced companies to be held accountable for DEI inaction, here’s how they can continue to advance internal programs. | |
howdy! Content & Commerce | | Lately Snap has been more like a digital department store, gobbling up startups that facilitate product try-ons and virtual showrooms. | |
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Sponsored by Facebook Audience Network | | Rewarded video increasingly proves to be a flexible ad format that can be highly effective for marketers and publishers, while bringing deeper engagement for players. | |
howdy! Programming & Production | | Food52’s program for creators has drawn in $2 million from brands in seven months, and gives independent creators the opportunity to profit from the company’s growth. | |
howdy! Life Beyond the Cookie | | The New York Times can take a stance against cookie-replacing IDs because of its successful subscription business, but the position could be risky for its advertising business. | |
Modern Newsroom | | Substack is now a full-time job for Emily Atkin and her subscriber base has grown large enough for her to hire her first employee. |
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