For sustainable growth and revenue, both acquisition and retention are crucial. The two work together to support the customer lifecycle, which is essentially an infinite loop. To deliver on their customers’ needs, marketers must gain a full and robust understanding of their consumers.

To meet the challenge of acquiring new customers and keeping them, marketers are turning to audience-first, data-driven tactics spanning the customer journey. This tactical guideunpacks steps marketers are taking to maximize acquisition and retention efforts with an always-on approach, focusing on understanding customers and prospects whenever they’re in the market. Download it to learn:

How to implement an always-on, audience-first approach
Tactics for winning the opt-in and managing the opt-out process
How customer data drives personalization and conversions in the long run
How to build a toolkit for always-on tactics