More social media managers are exiting their roles because of the long hours, low pay and endless scrolling through hateful comments. And today’s starkly polarized political climate is only adding fuel to the fire, according to social media managers. Typically, when catastrophe strikes, advertisers and social media managers hit pause on their content. But last week was a wakeup call for strategist Amy Brown, who said the last decade of her career has been a “front row seat to the rise of the alt-right and QAnon” and like “watching a car crash in slow motion.” Read more below.

• “There’s only so much trauma one single human brain can process, and Twitter is like an always-on trauma machine,” said Brown. “It takes a huge mental toll to consume this content, day in and day out.”
• Hulu will likely remain the dominant ad-supported service, but TV networks’ standalone streamers will give free services a run for advertisers’ money.
• As awareness of racial inequality grows worldwide, some advertisers are grappling with how to develop a more sensitive understanding of race.
• Hearst's CDS Global is hoping that a revamped identity solution can win the legacy magazine fulfillment company some new digital business.