Amazon Ads helps brands connect with today’s health and wellness shoppers.

Health and wellness priorities continue to be a mainstay for today’s shoppers. Think about your own wellness habits over the past few years; maybe you’ve added a new vitamin supplement to your family’s routine, or double checked the nutritional value on your favorite mid-day snack. If you can relate, you're not alone.

To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted a 2022 first-party analysis. With these insights, brands can dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences in ways that may help encourage new-to-brand conversion, cross-purchase, and loyalty.