Amazon confirms its DSP will include new page-level reporting through its Traffic Events API. Additional coverage: Other things to know about - Enter the Future Leader Awards to recognize the up-and-coming leaders in your company. Previous winners include talent from Duolingo, New York Times Advertising and more. Submit your entries by February 28 to save.
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| Top Stories |  | | Ivy Liu |
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| | | | | Amazon confirms its DSP will include new page-level reporting through its Traffic Events API. | | |
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howdy! | | | | | Omnicom CEO John Wren and IPG’s Philippe Krakowsky haven’t exactly been shy about their stance on the proposed deal between both groups since it was unveiled last December. | | |
| | | | | According to a new Digiday and Clinch survey, 88% of respondents serve ads on Google Ads, closely followed by social platforms, such as Facebook, TikTok and YouTube (each at 86%). | | |
howdy! | | | | | Google’s share of the search market’s fallen recently, suggesting changes in user habits have gained momentum. How are brands responding? | | |
| | | | | By implementing a programmatic marketing strategy, a national jewelry retailer boosted in-store traffic and lowered its cost-per-store-vist. | | |
howdy! | | | | | The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs. | | |
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| | | | | Brands are implementing omnichannel and personalization strategies to keep the holiday momentum going and build long-term customer loyalty well into 2025. | | |
howdy! | | | | | Per its latest update, third parties will be ‘proxied’ when it comes to tracking IP addresses and limiting fingerprinting, in incognito sessions. | | |
howdy! | | | | | Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers. | | |
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