Amazon is increasingly working directly with brands on advertising deals. The company has always had a robust direct line to brands via an API for Amazon Marketing Services. But working directly with big brands for bigger media buys, without agencies in the process, is new for Amazon.
Publishers are concerned that signals that inform ad buyers when users have given their consent to be served personalized ads -- which are critical under GDPR -- are not being passed correctly across the digital ad supply chain. Several publishers have said they've lost ad revenue as a result.
In our latest Confessions, a social marketing exec said that influencer networks, ad agencies and talent management firms often claim to represent the same talent, which can hurt the influencers' reputation with advertisers. "It's a race to the bottom."
Fortnite's a wildly popular game that counts big fans like Drake and reportedly made $315 million in revenue in June. Now, science and entertainment publisher Inverse is bringing a Fortnite-themed talk show to Twitch.
Richard Gingras, Google's vp of news, joined The Digiday Podcast this week to discuss how the open web transformed and has effectively shrunk the role of news organizations. With new business models coming in, it's becoming clear that not all news organizations will survive, he said.
Discover how retail is evolving to keep up with the rise of e-commerce through new social media practices, strategies for building better relationships with Amazon and much more at the Digiday Retail Forum, taking place Aug. 23 in New York City. Register by today, July 19, for $100 off passes.
