Even before the retail world was turned on its head, advertising on Amazon was a necessity. Now? It's more important than ever.
At the Amazon Advertising Strategies Virtual Forum, we will be tackling all things Amazon advertising. From the AMS platform, to product pages, even video advertising, we’ll hear from retailers and agency partners alike as they walk us through how their Amazon strategies have shifted in the past few months. A few leaders you’ll hear from:
Rob Towne
director, performance marketing
Purple
Kavita Cariapa
svp, strategy
Sellwin Consulting, Dentsu
Puja Patel Rios
vp, e-commerce
Cora
Maggie Curran
vp, sales, e-commerce & business divisions, Americas
Belkin International
“Overall, I was very impressed with the content of the sessions.”
- senior manager, Samsung
Topics we'll cover
How to Generate DTC Site Traffic from Amazon
Direct-to-consumer and Amazon, can they really work hand-in-hand? Learn how a brand founder is marrying traditional DTC practices with the retail giant.
Luxury on Amazon
In this session, hear from an exec at a luxury brand as they take us through how to best position luxury products on Amazon and how their team has mastered Amazon's advertising tools to drive traffic.
How to Win as a Brand on Amazon
Whether protecting branded traffic or capturing competitor searches, this session will provide valuable insights into how to boost your brand’s success in the brand-agnostic space.
Product Page Wars
Product and brand pages make all the difference and are an important landing page to showcase product detail and topline messaging. Join in to hear about how to take advantage of Amazon's digital seller’s tools as a marketing tool.
More Amazon Strategies
Watch: How Oars + Alps is approaching Amazon
Get a taste of our last Amazon Strategies Virtual Forum with this presentation hosted by Oars + Alps co-founder and CMO Laura Cox.
Deep Dive: Amazon strategies
A survival guide packed with videos of full sessions, presenter’s decks and key takeaways from our Amazon Strategies Virtual Forum in April.
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