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Amazon Buys Whole Foods for $13.7 Billion to Move Into Grocery Delivery Drones could one day carry your kale By Lauren Johnson Jeff Bezos' world just got even bigger. Ecommerce giant Amazon has acquired organic grocery chain Whole Foods for $42 per share in a deal valued at $13.7 billion. Whole Foods is Amazon's biggest acquisition to date and shows how aggressively the Seattle-based player is broadening its delivery service, including food. In 2014, the company acquired...
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Facebook Rolled Out Several Ways to Say ‘Happy Father’s Day’ More than 830 million photos and videos were shared on Father’s Day last year By David Cohen Don't forget about dad: Facebook announced a host of features for Father's Day this Sunday. The social network said in an email to Social Pro Daily that more than 185,000 new dads commemorated their first days of fatherhood on Facebook over the past year, adding that more than 830 million photos and videos were shared...
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AT&T’s New Ads for Unlimited Data Are Goofy, Unlimited Fun Never-ending love, dunks and more By Tim Nudd AT&T takes a page from Old Spice in its latest commercials from BBDO New York, pushing the mobile carrier's Unlimited Data offering by humorously imagining if other things were unlimited--namely romance, basketball dunks and hockey. "Unlimited Romance," in particular, has a cartoony vibe, with an amorous couple rolling around in the sand on the beach...
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New Research Shows That In-Stream Video Ads Outperform Preroll And recall goes way up when viewers like a spot By Marty Swant It's probably no surprise that people ignore ads they don't like and remember those they do, but the results of a new study shows just how great of a gap there might be. According to research from Kargo, an ad tech firm, and Kantar, a media intelligence company, 76 percent of people surveyed will skip...
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A Festival for the Future: How Jose Papa Plans to Keep Cannes Lions Relevant The managing director talks programming, diversity and more By Katie Richards Next week marks another year of the Cannes Lions International Festival of Creativity. For some it's another trip added to the books, for others it will be the first time experiencing the glory that is Cannes. For Jose Papa it marks his first year at the helm of the festival as the Cannes Lions managing...
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Jack Black, Sarah Silverman and Will Arnett Channel SI’s Beloved ‘Football Phone’ Commercial This Father's Day, it's time to upgrade to the "soccer ball phone" By Richard Horgan The scary thing is that if Kovert Creative were to book TV air time and run this spoof commercial, orders would most likely start flying in. The send-up is the bicoastal agency's clever way of framing this week's news that it has taken a stake in U.S. soccer publication Howler magazine. It's also in keeping...
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A New Shrine for Hockey Fans: The Bobby Orr Suite The Ames Boston Hotel gathered local media for special unveiling By Richard Horgan On Tuesday, one-time Bruins Number 4 stopped by the Ames Boston Hotel to help unveil a very special new suite. It runs anywhere from $500 to $2,000 a night, and you can bet many Bruins supporters and visiting fans of opposing teams will be eager to notch a stay. The new Bobby Orr suite at...
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