June 24, 2024

Today's sponsor:

Amazon Mid-2024: Earnings, Overview

Amid the hoopla surrounding next month’s Prime Day, it’s worth remembering the marginal impact of that event on Amazon’s overall financial performance. Measured by bottom-line profit, Amazon in 2024 is mostly a cloud computing company.

Yet millions of merchants and consumers rely on Amazon’s marketplace.

What follows is our analysis of the company’s overall financial performance and its plans for shoppers, sellers, logistics, and more.

Assessing Amazon’s financials requires a bit of scrutiny. The company, famously opaque for what it discloses (and doesn’t disclose), operates three components.

The first is physical and digital goods that it carries as inventory and sells directly to consumers either online or through its physical outlets such as Whole Foods Markets. Amazon calls this component “Product sales.”

Next is what the company calls “Service sales.” It consists of commissions from its massive marketplace and related fulfillment, shipping, and advertising revenue. Grouped into Service sales are Prime membership fees and, notably, fees to Amazon Web Services, its monster cloud-computing division.

For purposes of this article, however, AWS is a separate component given its size and profitability.

Read article >

A Message from Inventory Planner by Sage

Inventory Planning 101: Forecast, Costs, More

Sign up for Inventory Planner by Sage's free virtual seminar, "How to Master the Basics of Inventory Planning." Discover how to reduce excess stock, eliminate stockouts, and improve cash flow. Learn common pitfalls, insider tips, storage optimization. Free recording. Register today >

Keyword Density Matters in SEO

"Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise. Read article >

Charts: Top Ecommerce Sites by Traffic, Q2 2024

Amazon is dominant worldwide, in the U.S., and in many countries in which it operates. Read article >

Merchants Weigh In on Payment Processing

J.D. Power surveyed SMB merchants as to their satisfaction with payment processors. Here are the results and our analysis. Read article >

Stay-at-home Moms Drive Totally Dazzled

In 2012, Natalie Mounter was a new mom looking to work from home. Other moms had the same goal. Read article >

From the Archive: January 2015

Steve Case on SMB Ecommerce; BigCommerce Investment

Steve Case, the co-founder of America Online, is an Internet visionary. In 2013 his private equity firm, Revolution, invested $40 million in BigCommerce... Read article >

🔥 Today's Great Ecommerce Idea

Grow with Affiliate Marketing

"Start an affiliate marketing program to drive sales without upfront costs. Reward affiliates with commissions based on performance, ensuring a low-risk and high-reward marketing strategy." - Natalie Mounter, President, Totally Dazzled

🎙️ Ecommerce Conversations Podcast

Natural Dog CEO Is an Acquisition Entrepreneur

Colombia Sales Team Fuels B2B Supplier

Subscribe to the podcast.

🎯 Industry IQ

Resources from our advertisers.

Digital Accessibility with the UserWay Widget

🎓 Webinar U

Instant 30-minute video + ebook.

The Profitable Seller: Mastering Amazon FBA

You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime.

Was this email forwarded to you? Subscribe here.

To ensure this newsletter reaches your inbox, please add newsletter@mail.practicalecommerce.com to your contacts. Gmail users just drag this email to the "Primary" tab.

--

Practical Ecommerce
125 S. Park Street, Suite 430
Traverse City, MI 49684