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Amazon Has a Great Strategy to Lure Consumers to Echo: Exclusive Holiday Deals Santa, meet Alexa By Christopher Heine Amazon just gave a preview on how it's bringing voice-recognition deals to Black Friday and Cyber Monday.
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Vice Is Launching a New Channel Focused on Healthcare as It Inevitably Changes Tonic is publisher's answer to health coverage By Sami Main The state of the world's healthcare systems is officially punk rock, at least by Vice's standards.
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Warner Bros. Acquires Gaming Culture Hub Machinima In a deal rumored to be valued around $100 million By Sami Main Machinima, a digital programmer with a focus on gaming and fandom culture, was just acquired by Warner Bros.
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Lowe's Is Using Facebook Live to Unveil Its Black Friday Deals This Weekend Building hype for the holidays with social video By Christopher Heine Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.
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Sprinklr Acquires Startup to Help It Match Social Influencers With Brands Little Bird will enhance audience insights and analytics By Marty Swant Sprinklr has acquired a company that could help brands better identify influencers by analyzing connections across social platforms.
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What the Proliferation of Fake News on Google and Facebook Means for Advertisers Agency execs weigh in By Marty Swant, Christopher Heine Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for ...
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How PopSugar's New Tool Will Help You Stay Ahead of Social Media Trends Because 'your social page is the new homepage' By Sami Main On Facebook, the Trending Topics section can sometimes lead you astray. Aside from potential fake news articles, the topics aren't so much "trending" as they are "trending three days ago."
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