Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.

TODAY’S HEADLINES – 03.31.2020  
 
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DAILY SCOOP

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.


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COVID-19

How to evaluate if your coronavirus message is necessary

Though some PR experts call for erring on the side of over-communicating, inundated and anxious audiences will appreciate any effort to avoid unnecessary outreach.


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EMPLOYEE ENGAGEMENT

How to stay on track while working from home

You can get a lot done, but it’s crucial to keep your balance. Here’s how you can preserve some of your sanity.



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PR INDUSTRY

Skills for PR pros to learn during social distancing

Take some time to develop your skillset during your downtime, all from the comfort of your own home.


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PR DAILY AWARDS

Did you stand out on the noisy media landscape?

Showcase your campaigns, events and pitches by entering PR Daily’s Media Relations Awards. The entry deadline is May 8.


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COVID-19

How influencer marketing is helping the public fight COVID-19

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.


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DAILY SCOOP

Airbnb suspends marketing campaigns, Google cancels April Fools’ Day jokes, and WHO launches app with COVID-19 info

Also: Google pulls Infowars app for misinformation, Taco Bell to give free food during ‘Taco Tuesday,’  crisis communications are PR agency’s top sought-after skill, and more.



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COVID-19

How social media strategies should adapt to COVID-19

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.


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THE WORKPLACE

Reader challenge: Show us your home office

Communicators, what does your work-from-home set up look like? We want to see!


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EMPLOYEE ENGAGEMENT

How video bolsters your internal communications

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications.


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COVID-19

Why businesses should focus on community during (and after) COVID-19

Business goes on but many in your audience are struggling through hardship. Here’s how communicators can strike the right tone.



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PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.


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DAILY SCOOP

Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more.


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COVID-19

An inside look at AARP’s rapid response team

The head of grassroots advocacy shares how the association structures and runs this team, and how it’s responding to COVID-19.


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