More people are buying and renting movies and TV shows through Amazon Prime, surpassing both iTunes and Google Play in order to become the biggest source of sales and rentals, and send more revenue to U.S. TV networks and studios.

As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories, as smaller advertisers are worried ad prices will spike.

Exclusive to Digiday+ members: For digital publishers, the home page is back in vogue as Facebook sends less traffic.

Hulu has wrapped up this year's upfront negotiations with agency holding companies and secured 50 percent more money than the ad spend commitments made by agency ad buyers during 2017's upfronts.

Connect and trade insights with leaders at Adidas, Prada, Target, Tory Burch and more at the Digiday Retail Forum. Register now to join us Aug. 23 in New York City.

 

Amazon is driving more transaction-based revenue for TV networks and studios

Sahil Patel

More people are buying and renting movies and TV shows through Amazon Prime, delivering more revenue to U.S. TV networks and studios.

As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories

Seb Joseph

Some early Instagram Stories advertisers are moving money to Facebook Stories as competition for ads on Instagram grows.

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Defining digital creativity: The opportunities, challenges and creative excellence in online advertising

Sponsored Content IAB

Industry-wide issues around trust, ad blocking and the effect of GDPR have put a spotlight on transparency and effectiveness in digital advertising – this report provides four key points on creativity in digital advertising and the correlation to user experience. Sponsored by IAB.

Hulu claims 50 percent more upfront ad commitments compared to 2017

Tim Peterson

Hulu's upfront pitch focused on sponsorships for its original programming, including the platform’s upcoming drama starring Sean Penn.

The Rundown: The home page is back. Again.

Jack Marshall

For digital publishers, the home page is back in vogue as Facebook sends less traffic.

Beating ad fraud before it starts

Sponsored Content AppNexus

In a new Q&A, Catherine Williams, chief data and marketplace officer at AppNexus, shares her expertise in combating bad actors before they've defrauded advertisers. Sponsored by AppNexus.

WTF is automatic content recognition?

Sponsored Content Samba TV

Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV.

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August 16, 2018
Digiday Hot Topic: Subscriptions & Memberships
New York, NY
 
August 23, 2018
Digiday Retail Forum
New York, NY
 
Winner Announcement:
September 5, 2018
Digiday Technology Awards
 
 

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