Growth of Amazon's search business hasn't just come at Google's expense. Some advertisers are taking more of the money they would spend with the likes of Walmart and Tesco to buy as much as half of their ads on Amazon instead.
Unsurprisingly, it pays to be a sports league -- especially when a major platform comes knocking for original video.
Ahead of Google's news and as the industry prepares for a future where tracking the behavior of users will likely be much more difficult, Digiday caught up with Omnicom Media Group CEO Scott Hagedorn to get his take on the current landscape and what it means for media agencies.
A lawsuit filed by PopSockets in April is a good glimpse into just how far Amazon has to go when it comes to getting rid of counterfeit products on its platform. The suit is filed against a seller that makes PopSockets knockoffs, as well as a host of other defendants, including businesses, that it says are involved in the problem.
Some advertisers are taking more of the money they would spend with the likes of Walmart and Tesco to buy as much as half of their ads on Amazon instead.
As OTT viewership has continued to grow, so have viewer frustrations with issues like lag and buffering. As more apps enter the competitive streaming video market, it's crucial that businesses offer a seamless streaming experience. Sponsored by Penthera.
PopSockets claims that unauthorized sellers on online marketplaces, specifically Amazon, are damaging the brand’s reputation by selling faulty products.
Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense.
Many of the advertising and viewership landmarks in 2018 were expected and welcomed; others not so much. One thing's for sure: as we head deeper into 2019, the industry will navigate more twists and turns. Sponsored by Oracle NetSuite.
