DAILY SCOOP
Amazon launches social audio app, McDonald’s and PepsiCo pause Russian operations and how podcast ad spending exploded in 2021
Also: RetailMeNot offers customers an extra dollar to shop during its Daylight Savings event.
PR INDUSTRY
Building a long-term career strategy in a red hot (for now) market
PR pros face a huge opportunity to redefine their careers. So what questions should they ask?
WELLNESS
How inclusive language at work affects mental health
Five inclusive language considerations to promote mental health at work.
A DAY IN THE LIFE
CURA Strategies’ Jen Kelley Young: ‘Be someone people want to work with’
Here’s how the SVP thinks about her career and doing work that makes a difference.
McDonald’s, PepsiCo and more leave Russia, Disney CEO addresses Florida ‘Don’t Say Gay’ bill and more [Updated]
Also: The Gender Pay Gap Bot calls out UK companies with pay disparities on International Women’s Day.
Women share experience with gender bias for International Women’s Day
Leaders from integrated strategic communications and public affairs consultancy Fourtold offer lessons from their careers.
THE CONSULTANT IS IN
When it comes to measurement, turn to journalism
Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.
SOCIAL MEDIA
These are the Cleveland Clinic’s 5 Cs for sparkling social content
Executive editor Amanda Todorovich shares how social media writing should be conversational, yet concise in a recent video for Ragan Training.
Uniqlo won’t leave Russia, top research for PR pros and tech companies address anxiety over return to the office
Also: CVS touts accessibility in metaverse play, investors push for change on taxes and transparency, and Stoli looks to rebrand amid Ukraine crisis.
How to evade women’s ‘B.S. meter’ to deliver authentic messages
The former editor of Woman’s Day magazine shares ideas on reaching women with a message that speaks to shared values.
THE WORKPLACE
4 tips for demonstrating DE&I progress with data
Two DE&I practitioners share metrics around recruitment, participation and more.
TELL ME ABOUT IT
Is PR up to the task on ESG?
Mark Weiner and Tina McCorkindale ask tough questions about messages on climate and social good from companies big and small.
Clubhouse nixes SXSW appearance, sports fans split on teams’ ties to Russia and Rivian CEO’s apology letter walks back unexpected price increases
Also: Hotels.com found out just how many of you want to soak in the tub on vacation and more.
MARKETING
How to fix your Gen Z marketing problem
Younger demographics are turning to new sources for news, product recommendations and more. Time to adapt—or get left behind.
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