DAILY SCOOP
Amazon scraps employee relations campaign, two-thirds of U.S. adults report having never used virtual reality tech and PRSA Foundation offers $20k scholarship
Also: Brands respond to Elon Musk’s Dogecoin tweet, a new survey for social media pros and more.
A DAY IN THE LIFE
Big Brothers Big Sisters of America’s CCO: ‘Focus your growth based on your strengths’
Dvon Williams shared books to read, lessons in leadership and advice for the future as this comms pro enters a leadership role with one of the most recognizable charitable groups in the US.
MEDIA RELATIONS
How PR pros can land coverage with new online outlet ‘Grid’
The publication’s top brass share tips on their approach to stories—and connecting with subject matter experts.
THE WORKPLACE
How to lead better meetings in 2022
Here’s a tidy stack of helpful tips to make your gatherings more fruitful, efficient and possibly even enjoyable.
SOCIAL MEDIA
Help us benchmark the career of social media pros
Want to know how your peers are faring in their career? How they’re valued at their org? Take our survey and get the answers.
4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs
Also: Planters returns to Super Bowl, Merrill Lynch fires advisor who was filmed verbally attacking teens, and more.
TELL ME ABOUT IT
Causes worth embracing in 2022
Here’s what deserves a closer look in the year ahead—as well as some unworthy causes that revile our PR experts.
THE CONSULTANT IS IN
Don’t let these 4 obstacles undermine your comms audit
It’s an ideal time to assess the state of your communications. Here are some arguments to overcome common excuses to avoid investing in the process.
LESSONS IN LEADERSHIP
5 leadership tips from The Plank Center’s 2021 ‘Milestones in Mentoring’ honorees
Consider these suggestions to mentor future leaders in your organization and in the wider PR industry.
Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics
Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.
PR INDUSTRY
3 tips on navigating the metaverse
A brand strategist shares how to see through the hype—and when to make the jump.
WRITING & EDITING
4 tips from working PR pros on writing your press release
Sometimes a press release isn’t a good use of time and resources.
How communicators can help break the ‘cycle of distrust’
Here are three steps to build credibility among record-high levels of doubt in institutions.
Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
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