Amazon places its data clean room at the center of its adland charm offensive

Amazon Marketing Cloud takes center stage at unBoxed 2022 as the e-commerce giant trumpets its $30-plus billion advertising business.

Additional coverage:

• Google launched three new algorithm updates in Q3 that directly impacted many publishers' commerce content.
• The Container Store believes that working with creators who have a smaller following but an engaged audience will help the brand get in front of more consumers while also helping influencers boost their following.
• The Atlantic and Toronto Star are hoping to stretch their paid acquisition budgets further on Facebook next year. More in this Digiday+ Media Briefing.
• Recent research from UM shows that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers.
• Publishers who have plans to discount subscriptions for the holiday season will mostly focus on simple percentage discounts this year, a Digiday+ Research survey found.
• Google is promoting its Chrome browser with out-of-home and social ads to reach Formula 1 fans as the sport is becoming increasingly popular.
• Riot Games will host prominent musician Jackson Wang, after inviting the Hong-Kong-born singer to perform in the opening ceremony for the company’s League of Legends World Championship on Nov. 5.