Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch. Additional coverage: - As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV.
- As platforms increasingly compete for livestreaming creators and their audiences, Twitch’s discovery issues remain a sticking point for some streamers.
- At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digitas, broke down how the agency is adapting its search marketing strategy for clients amid the AI boom.
- Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being. Read this week's Digiday+ Marketing Briefing.
- Publishers, we want to hear from you: Take our latest survey.
- From sister site, Glossy: Beauty brands are benefiting from offering Amazon’s Buy with Prime to direct-to-consumer shoppers.
- From sister site, Modern Retail: After the global trade landscape has shifted dramatically over the course of just a few months, foreign brands are grappling with whether it’s worth continuing to operate in the U.S.
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| | | | | Danielle Carney, head of live sports and video sales at Amazon, shares how the platform is wooing brands on its CTV pitch. | | |
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howdy! | | | | | As YouTube has risen over the past 20 years to the streaming giant it is today, the platform has changed the way people watch TV. | | |
| Advertisement |  | | |
| | | | | Media mix planning can’t be one-size-fits-all. Modern tools help marketers plan down to the week, dollar and channel, adapting to evolving consumer behavior, price sensitivity and environmental factors. | | |
howdy! | | | | | Before the rise of competitors such as Kick and YouTube, Twitch was the only major platform for livestreaming creators. | | |
| | | | | Fandango and Instacart are turning first-party data into a competitive advantage. Their hybrid business models show how data collaboration and identity frameworks can unlock scalable growth. | | |
howdy! | | | | | At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digitas, broke down how the agency is adapting its search marketing strategy for clients amid the AI boom. | | |
| Advertisement |  | | |
| | | | | Windstar Cruises leveraged an identity-driven strategy to allocate budget to the highest-performing tactics, refine messaging based on audience behaviors and adjust campaign tactics in real-time for improved engagement. | | |
howdy! | | | | | Marketers are still in wait-and-see mode, pressing pause on any advertising spending that doesn’t shore up their business for the time being. | | |
howdy! | | | | | Agency execs are prepping for a drawn-out upfronts season this year as marketers juggle tariff concerns and media goals. | | |
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