During its fall showcase, Amazon on Wednesday announced a range of updates for its hardware and software, including improvements for various smart screens, TV tech, smart eyeglasses and security devices. Powering all of them is Amazon’s new large language model, Alexa LLM. Additional coverage: Other things to know about - Join this webinar on September 27 at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda.
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| | | | | Powering all of Amazon’s hardware is an updated large language model, that could help connected devices actually be smarter. | | |
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howdy! | | | | | TRUSTX seeks funding to expand its PET ambitions as M&A signals stir ahead of Q4. | | |
| | | | | With Black Friday deals beginning earlier every year, brands have realized they can’t afford to wait on the season’s campaigns. As teams plan and execute earlier, they’re bringing specific messaging, timing and personalization tactics to the fore. | | |
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howdy! | | | | | Ducati has legitimate reasons to investigate Web3 tech as a marketing tool. Building a community of Ducati enthusiasts, or “Ducatisti,” has been a core element of the brand’s marketing for decades. | | |
| | | | | Every year, Black Friday Cyber Monday is a time of increased shopping, but that doesn’t mean consumer behavior is the same as in years past. To keep up with all the changes consumers are making — especially during BFCM — marketers need to adjust their strategies and keep a pulse on consumer preferences. | | |
howdy! | | | | | Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. | | |
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| | | | | Open marketplace revenue is down 25%, and addressability is hovering at approximately 30%. In response, publishers are moving beyond OMP revenue and focusing on direct-sold strategies. | | |
howdy! | | | | | WBD is seeing ad revenue growth from its YouTube channels and engagement on Threads surpass performance on X. | | |
howdy! | | | | | While this is the first gaming related livestream Fandom has done with Instagram, it’s part of a bigger push to celebrate and embrace the vast gaming community among the Gen Z demographic thriving on Instagram’s platform. | | |
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