Good morning, Broadsheet readers! Tupperware filed for bankruptcy, Joanna Geraghty’s JetBlue is opening its first airport lounges, and Fortune writer Jane Thier examines how return-to-office mandates like Amazon’s may put women—especially mothers—at a disadvantage. Have a restful weekend.
– The end of flex. On Monday, Amazon CEO Andy Jassy announced that employees would be mandated to return to the office five days a week. “Before the pandemic, it was not a given that folks could work remotely two days a week, and that will also be true moving forward,” Jassy wrote in a memo to employees titled “strengthening our culture and teams.”
Jassy acknowledged that “some of our teammates may have set up their personal lives in such a way that returning to the office consistently five days per week will require some adjustments,” but nonetheless, five days is the new expectation come the new year.
It didn’t go over well.
After the news broke, several Amazon employees told Fortune’s Jason Del Rey that they believe the new mandate actively runs counter to the company’s purported people-first mission. It also is likely to create an instant hemorrhage of top talent fleeing the tech giant for employers more amenable to flexibility and choice, workplace experts say.
Some hard-charging companies may be tempted to copy Amazon’s moves, given that it’s “one of the largest private-sector employers in the world, and the second-largest in the U.S.,” Del Rey wrote. “On the other hand, competitors could seize on the mandate to attract talented Amazon workers looking for more flexible work.”
Employees pointed out that this mandate is harsher than prior to the pandemic. “Please do note that this is (in a lot of cases) significantly more strict and out of its mind than many teams operated under pre-COVID,” one Amazon employee wrote in an internal Slack channel, per a Business Insider report. “I’m interested in working for a living, not live-action role playing and virtue signaling,” an Amazon Web Services engineer wrote on LinkedIn, donning an “#opentowork” halo around his profile picture.
Return-to-office or “RTO” mandates are near-uniformly unpopular with employees. But the nitty-gritty of RTO mandates are particularly fraught for women—mothers in particular, who most often bear the brunt of caregiving and household upkeep.
Nearly two-thirds of C-suite leaders whose companies have mandated an office return say the policy has led a disproportionate number of women to quit, as Kelly Monahan, who directs research at freelancing platform Upwork, told Fortuneover the summer. There’s not even an upside for the boss; more than half of executives told Upwork that losing female employees ended up tanking company productivity—the very thing mandates are supposedly designed to boost.
Nearly nine in 10 women, per a survey by International Workplace Group, believe flexible work is an equalizer; two-thirds say such an arrangement lessens the biases they face. Almost 75% of women said they’d instantly look for a new job if their employer removed their hybrid work plans.
Women’s day-to-day work experience remains largely unexamined, Annie Dean, workplace futurist and head of Team Anywhere at workplace software firm Atlassian tells Fortune. “There are ‘pinch points’ in various phases of life, especially for working mothers, when the ability to commute and spend the majority of waking hours in an office is impractical,” she added. “But this in no way impacts a woman’s ability to do her highest-level work.”
To be sure, in-person work is valuable, insofar as it fosters collaboration, idea exchange, and simply getting to know the people one works with day in, day out. But, research has proven time and again, that same value can be fostered without compulsory daily attendance. In fact, Dean points out, daily office attendance, when compared with just a handful of days per week or month in person, actually negatively impacts business performance. Dean calls choices like Amazon’s “especially egregious.”
“There’s nothing that correlates higher in-office time with better performance; in fact it’s the opposite,” Monahan notes. “That doesn’t mean you have to be 100% remote—and women aren’t always asking for that—just time for life outside of work.”
Jane Thier
jane.thier@fortune.com
The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Nina Ajemian. Subscribe here.
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- Tupper-worn out. Tupperware filed for chapter 11 bankruptcy, which allows it to potentially sell to an outside buyer or lenders. The company, founded in 1946 and led by CEO Laurie Ann Goldman, has struggled with sales the past few years and shares have lost around 75% year to date. Wall Street Journal
- Cool for Kamala. In a new interview, Second Gentleman Doug Emhoff talks about how he deals with constant attacks against his wife, Vice President Kamala Harris. “You can’t function in this role if you don’t [keep your cool],” he says. Puck
- Safety and numbers. Bluesky, the social networking platform founded by Jay Graber, is working on tools to deal with safety concerns, including fake accounts and harassment. The company also announced earlier this week that it has more than 10 million users; it saw a spike in growth after X was blocked in Brazil and users turned to Bluesky as an alternative. TechCrunch
- Lounging around. JetBlue is opening its first airport lounges as part of CEO Joanna Geraghty’s push to get the airline back to consistent profitability. The lounges will be at John F. Kennedy International Airport in New York and Boston Logan International Airport, with complimentary access for certain loyalty program members and transatlantic Mint ticket holders; passes will also be available for purchase. Bloomberg
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Kate Jhaveri, TikTok’s global head of marketing, is leaving TikTok at the end of the month. Zenia Mucha, the company’s head of global brand and communications and former Disney comms chief, will add marketing to her portfolio.
Velocity Advisory Group, an advisory firm, named Brooke Page-Thompson president. Previously, she was a partner at the firm.
The New York Mets named Samantha Engelhardt chief operating officer and a member of the executive leadership team. Most recently, she served as SVP, head of global strategy and business operations for the NBA.
David’s Bridal appointed Elina Vilk as chief business officer and to lead Pearl by David’s. Most recently, she was CMO at Hootsuite.
Momentum Commerce, a digital retail consultancy, appointed Ellen Weiner as head of people and culture. Previously, she was head of culture at Jackpot.
Markel, an insurance operations group, appointed April Tam as senior underwriter, professional financial risk & cyber and head of financial institutions in Asia. Most recently, Tam was financial institutions practice leader, Asia at Allianz Commercial.
Keystone, a consulting firm, named Susan Athey chief scientific advisor. Currently, she is the economics of technology professor at Stanford University Graduate School of Business.
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