With Amazon’s Ad Relevance announced at Cannes Lions, marketers have a new way to reach customers who shop on Amazon — a vast cohort indeed. As the post-cookie world takes shape, editor at large Kim Davis takes stock of how the new ad solution stacks up against Google Privacy Sandbox.
Also today, Marketo experts offer a number of helpful tips for organizations implementing a marketing automation platform. The more businesses know ahead of time — about processes and people involved — the smoother the implementation. So if a new MAP is in your plans, this is a must-read.
And on the subject of martech replacements, our MarTech Replacement Survey is currently underway. It only takes a few minutes to fill out, and we’ll report on the findings later this year.
Chris Wood
Editor
