| Video Anywhere | | | | Since January, ad tech units from agencies including Publicis and IPG Mediabrands have created their own lists of premium content providers with massive YouTube audiences. | | |
| Sponsored by ZOOM Media | | | | There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. | | |
| Publishing in the Platform Era | | | | The award-winning mobile news app incorporated numerous mobile-native elements, including a chat-style user experience, augmented reality and emoji. It also failed to attract a large audience. | | |
| Sponsored by FreeWheel | | | | At Cannes, industry pros are focused on bringing addressable advertising to fruition. That means going beyond the same old reliance on all-male thought leadership. Learn more here. | | |
| Marketing on Platforms | | | | More brand dollars are flowing to podcasts. While measurement and attribution is still a problem, streaming will likely help with that, giving marketers a better sense of who is listening to their ads and when. Starcom’s president of investment Kristina Lutz shares her take on podcast advertising with Digiday. | | |
| Sponsored by Swrve | | | | In 2015, the mobile app market smashed through the $150 billion mark and has only grown in size and scope since. It’s no longer enough for brands to just “build an app” — they need to master mobile marketing. However, the question remains — is it better for a brand to build your own in-house mobile marketing platform, or invest in a solution? | | |
| WTF Influencers | | | | Being so close to influencers has given Malibu marketers a clearer sense of the type of influencer most suited to the brand. | | |
| Cannes 2019 | | | | Netflix has consistently said no to ads, but that isn’t stopping advertisers and media executives from dreaming. |
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