 | July 25, 2020 |
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| Delaying Amazon Prime Day could backfire as coronavirus cases rise. |
Amazon hasn't announced when Prime Day will occur, now that it's not running the huge sales event in July, but it did tell third-party sellers to use October 5 as a placeholder date for Prime Day promotions.
The delay may be for Amazon to shore up its fulfillment capabilities after the virus's early spread simultaneously caused a spike in demand and new operational challenges for retailers all over the country.
But the number of coronavirus cases is rising in several US states, and if that continues until Prime Day, it could complicate Amazon's operations and fulfillment process all over again.
Business Insider Intelligence's Daniel Keyes has the full story. |
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